Placing feature articles in industry and consumer publications, newspapers, magazines; networking with the media; building credibility through print and broadcast communications on a national and international basis.
Working with management to define a competitive market position; developing a unique direction to ensure market share.
Developing programs for customer loyalty based on research data, market perception and corporate strategies; creating a unique “niche” in the marketplace for visibility, recognition and growth.
Designing an integrated communications campaign to deliver and translate key messages; defining effective venues to reach the target buying group-advertising, direct mail, events, brochures, electronic media and packaging.
Customer Relations Program
Working closely with industry professionals and key clients to further expand the buying relationship through an analysis of product perception, service programs and consumer patterns.
Planning industry and special events in order to promote the overall image, product or service.